ON-DEMAND FINANCIAL ADVICE
Every growth-minded CEO needs a strategic CFO at their side yet few early-stage founders have that level of support on their team. Muse Advisors provide the ongoing strategic advice and financial analysis to guide founders as they scale at a fraction of the cost of a full-time Chief Financial Officer.
We invest the time to learn the intricacies of your business and leverage our decades of experience on Wall Street and as investors in early-stage companies to guide you through crucial business decisions. Whether it’s maintaining your custom forecast, analyzing financial results, preparing for fundraising or analyzing strategic opportunities, Muse CFOs are there for you when you need them.
MUSE ADVISORS PROVIDE THE PEACE OF MIND THAT AN EXPERIENCED AND DEDICATED FINANCE EXPERT IS OVERSEEING YOUR FINANCIAL RESULTS.
Monica Logani, CFA
Monica has spent over a decade supporting entrepreneurs, both as mentor and investor. Before co-founding Muse Advisors, Monica served in an advisory role to a number of early-stage companies, as an angel investor with 37 Angels, and as a mentor at Monarq, an incubator for women-led startups. In these capacities, Monica helped entrepreneurs execute on their visions while keeping an eye on their overall financial health.
Prior to her work as an investor, Monica spent over 20 years in corporate finance and equity research working for some of Wall Street’s biggest firms (Morgan Stanley, Lehman Brothers and Federated Investors). As an eqity analyst, Monica covered small capitalization growth companies, an especially exciting sector during the early growth of the internet. During this time, Monica took a number of internet companies public as lead research analyst and co-launched Federated Investors’ “New Economy” fund. Equity research proved especially fulfilling for Monica in that she loved helping companies craft and relay their investment stories. She later combined this passion with her interest in social enterprise as Head of Research at The Ayllu Initiative, a nonprofit focused on helping social enterprises scale.
Monica co-founded Muse Advisors because she noticed that founders were often not comfortable with the numbers driving their companies – leading to suboptimal business performance. Through Muse, Monica deepens her commitment to promoting entrepreneurial success while backing it up with extensive experience in business and financing strategy and execution for growth-stage enterprise projects. Her goal is to get founders to deploy financial data more strategically in the development and growth of their companies. This, she says, will have a positive impact on the founder’s confidence, decision making and capital raising ability.
Janet is an experienced entrepreneur as well as an angel investor, mentor, and board member and brings her years of working with early-stage companies to her role at Muse. She believes that numbers tell a story and should drive decision-making. Janet has been a Managing Director of Golden Seeds angel investing group since 2010 and is a mentor at the Founder Institute, CT Innovations, and Monarq, an incubator for women-led startups.
Janet began her 20-year analytical career as an equity analyst at Morgan Stanley where she worked for nearly a decade covering a variety of industries before moving to the buy-side as an investor with a large family office. Later Janet leveraged her deep financial services expertise by co-founding an institutional asset manager and a boutique executive search firm serving the finance industry before forming Muse Advisors.
As an expert in valuation, Janet saw an opportunity for companies to enhance their worth to investors by better integrating financial analysis into their strategic planning . With this in mind, Muse Advisors was formed to guide growth-minded entrepreneurs as they scale.
Muse Advisors has affiliations with the following organizations which support early-stage founders.