The Higher Bar for Technical Female Founders

by Janet DeFrino I have been an angel investor for nearly ten years. Over that period and more frequently of late, I have seen some amazing technology companies led by women— Oculogica, Next Shift Robotics, Onboard Dynamics, MouSensor (Yesse), FINDMINE, and Meet Elise to name just a few. The women leading these companies are not only technically brilliant but also business…

Read more

Do You Know What Drives Your Business?

Do You Know What Drives Your Business?

  Early stage founders wear many hats. They often act as CEO, COO, CMO and CFO simultaneously, and have little time to develop a deep understanding of the key drivers that impact their business performance. But taking the time to identify key inputs and activities that drive operational and financial results is well worth the effort. Indeed, your business success…

Read more

Female Founders Rock Child Rearing Too!

Female Founders Rock Child Rearing Too!

  There are some indisputable facts about being a mother AND an entrepreneur. — you are a juggler, an improviser, leader, counselor, and provider….and according to a study published by three HBS professors, you’re probably also a ROCK STAR mother! The study, published last April in the Journal of Work and Study and linked here, analyzed two international surveys of…

Read more

Profitability or Growth? – BOTH!

  Early stage companies are rightfully concerned with building a user base and gaining traction after reaching product-market fit. However, as you start scaling, it’s a good idea to take a closer look at the profitability of your customer acquisition process, as well as overall profitability metrics, to ensure that you are growing smartly. For many companies this early analysis…

Read more

Let Your Numbers Do the Talking

Let Your Numbers Do the Talking

Two early-stage founders, both with promising products and large market opportunities, pitched their respective businesses to a prominent venture capital firm. One founder relayed a captivating narrative explaining her product’s unique design and predicted the product would gain significant share by satisfying a huge pain point. The other founder used numbers to describe her business. The market opportunity was $10…

Read more

Tell us how Muse Advisors can help here.